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How a DTC skincare brand went from zero creators to a profitable program in 60 days

Seedline team · September 10, 2026 · 4 MIN READ · DTC skincare brand (sample)
3.8x
Return on creator spend
72h
First creators confirmed
6
Creators scaled to paid

The challenge

The brand had tried influencer twice with paid posts from big accounts. Both campaigns looked great and sold almost nothing.

What we did

  • Shortlisted 120 creators matched on audience and past conversions
  • Confirmed the first gifted creators within 72 hours
  • Gave every creator a unique code and link
  • Moved budget only to creators who had already driven orders

The results

Within 60 days six creators accounted for most attributed revenue. Those six moved to paid retainers, and the program became the brand's most efficient acquisition channel.

“For the first time we could see exactly which creators were paying for themselves.”
— Head of Growth (sample quote)

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